This blog is based on Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Find out more on the report by clicking here. April 1 - Pet marketers across the spectrum of the pet industry can often be found practicing some of the latest cutting edge tactics to engage pet parents. Whether it’s through social media, geotargeting, personalization, content marketing or numerous other ways, there is no shortage of creative ideas out there. Sometimes the tactics are topical. ...
April 1, 2016Good things come in threes. Packaged Facts offers Pet Food in the U.S. as part of a trio of new reports on the American pet industry. Learn more by clicking here. March 25 - Nearly three-fourths (74%) of U.S. consumers believe high-quality dog foods are effective for preventative health care. This is up from 60% a year ago and from barely half of consumers (51%) in 2014. The findings were published in the Packaged Facts report Pet Food in the U.S., 12th Edition (March 2016). At the recent Gl...
March 25, 2016Feb. 23 - Celebrate National Dog Biscuit Day with a treat worthy of humans. Receive 10% off the Packaged Facts’ report Pet Treats and Chews in the U.S. Use promo code PFSAVE10 at checkout. Pet Treats and Chews in the U.S. examines the market for treats and chews, breaking it out into four categories: indulgent treats, rawhide/natural chews, dental chews/treats, and nutraceutical treats. The report provides a broad overview of the market with a focus on future trends, including the importance o...
February 23, 2016Seeking insights on the U.S. or Canadian pet market? For a limited time Packaged Facts is offering 10% off all pet reports with code PFSAVE10. View our full collection here. Feb. 22 - Have pet, will travel. The U.S. travel, tourism and hospitality industry is becoming increasingly more accommodating to pet owners seeking to bring their fur babies along on family vacations. According to Packaged Facts in the report U.S. Pet Market Outlook, 2015-2016 , pet humanization has been a driving force i...
February 22, 2016Start the new year with savings from Packaged Facts. Receive 10% off Pet Oral Care Products and Services in the U.S. with code PFSAVE10. Jan. 11 - For many pet owners, as much as they love their pets, there is nothing worse than a smelly “kiss” from a pet with bad breath. Unfortunately, breath odor can also signal a more serious underlying health condition-it is one of the main symptoms of periodontal disease, a serious condition that approximately 70% of cats and 80% of dogs develop by the ti...
January 11, 2016This article originally appeared in the January 2016 issue of Pet Product News. Jan. 12 - Packaged Facts, provider of market intelligence reports focused on consumer packaged goods, recently published data highlighting the top trends that drove the pet products and services market in 2015 and will continue to do so in 2016. By 2019, the industry is expected to hit $91.72 billion in sales. In order to increase revenue, more and more retailers are taking advantage of specific trends to max...
January 11, 2016Happy holidays from Packaged Facts. Receive 5% off our Pet Product Packaging Innovation: Consumer Perspectives report through February 2016 with promo code PFXMASPET. Christmas is just around the corner, with all the decorations, toys, and holiday themed products already sprouting on the shelves. Of course, we cannot possibly forget to get gifts for all members of the family, and our surveys consistently show that pets certainly count as family members as well. This means many pet product mark...
December 7, 2015Now in its 7 th edition, U.S. Pet Market Outlook, 2015-2016 evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services. Save 5% on the report using code PFPETS15 before December 1. Less than a year ago, PetSmart made headlines announcing that the pet specialty giant agreed to be sold to a group led by investment firm B...
August 20, 2015Full coverage of this important pet industry segment can be found in our reports Pet Medications in the U.S.: Over-the-Counter and Prescription Remedies as Consumer Products, 3rd Edition and U.S. Pet Market Outlook, 2015-2016. Purchase either report-or both-and receive a 5% discount through September using promo code PFPETS2015. Sales of pet medications are concentrated in the veterinary channel, which accounts for nearly 60% of the market by Packaged Facts estimates. For some types of prescri...
July 29, 2015For more analysis of pet industry trends, see information on our recent U.S. Pet Market Outlook, 2015-2106 report. In pet food as in human food, the robust growth rates of specialty channel natural products are commanding the attention of giant companies in the mass market, where sales are all-too-often flat, especially in center-store categories such as pet care. The big three mass marketers of pet food-Nestlé Purina, Mars and Big Heart Pet Brands-are therefore all investing heavily in the n...
July 22, 2015