Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.
July 19, 2018For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.
March 12, 2018Between 2006 and 2016 African-Americans were responsible for a significant portion of the growth in several key categories of financial services.
February 12, 2018Seeking more insights on the burgeoning influence of Millennials? Purchase Millennial Parents in the U.S. and save 10% with promo code PFSAVE10. Jan. 25 - As they have in so many other parts of their lives, Millennials are rewriting the rules about marriage. When it comes to choosing marriage as a way of life, today’s 18- to 34-year-olds-especially women-differ markedly from their predecessors. Millennial women are marrying later than ever before-or not at all. Yet, the decline in the institut...
January 25, 2016Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. With the continuing dispersal of Latinos into areas not traditionally known for having substantial Hispanic populations, Hispanic food shoppers now represent a rapidly growing segment of the customer base of grocers throughout the country. While Hispanic food shoppers offer a rich opportunity for food marketer...
August 11, 2014